Evidence, openly shown

Reviews in progress.

See where the evidence stands and what we are working on next.

Where the selection stands

Named products across all brand ranges
130
Brands in the public selection
34
Dedicated product review pages
44

130 named products across 34 brands, including 44 dedicated product reviews. All listed products have ingredient approval and scoped third-party evidence. See counts and evidence scope →

Dedicated reviews cover 46 named formulas; the rest appear in their brand ranges. Different sizes, multipacks and subscriptions do not add products. All counts refer to the current public selection. Incomplete evidence stays in reserve and is excluded from these counts.

How we review testing evidence →

What supports the second tick

Every listed product has a matching independent laboratory report, independently controlled laboratory analysis, or exact-product certification checked with its issuer. A brand may publish an independent report; that publishing route is identified. Brand statements and unsupported manufacturer certificates do not qualify. Certification covers its named programme only.

Results describe the samples tested. Shopping links cannot guarantee which batch a seller will send.

Keeping the evidence current

We review changes to formulas, laboratory evidence and certification status. Products with incomplete evidence stay in reserve until their exact scope qualifies.

    Help shape the next review

    Send the exact product, its current label or specifications, and a link to the brand. We keep personal contact details private.

    Suggest a product →

    For changes to an existing decision, read our corrections and re-review policy.